Small Group Coaching

"Just wanted to tell you how grateful I am to be in your group. This is EXACTLY what I need and want to learn. I really appreciate the wealth of information and practical tools you have to share with us. I also like the way you helped me (and I suspect the other participants) feel comfortable and supported by your warmth and openness."
Eve Delunas, PhD/therapist/speaker

 
Dear Business Marketing Achievers to Be,

Some of you are ready to take your business to the next level. You have found out what works, what doesn't work, what takes too much time, money and energy for the payoff, and now you are willing to do what it takes to boost your business to its highest—to bring more clients and consistent monthly income.
 

"What I am learning in the Marketing Achievers Course is precisely what I need right now to take my business to the next level. Your coaching — focus on benefits, using compelling and precise language — and having access to your generous and extensive "Know how" resources, I know, is getting me there FAST! To join your program is one of the BEST decisions I have made at the end of 2004."

"Thank you Judy and Sandra. I appreciate your wisdom, expertise and generosity."
Elisabeth Gortschacher, business coach from Australia

You don't have to go it alone.

This partnership with each other and my colleague Judy Cullins, book and internet marketing coach, at bookcoaching.com , and Sandra helps you achieve it all faster and easier. This small group coaching experience called "Business Marketing Achievers" will be a catalyst that not only gives you the skills to up level your marketing and promotion, but interactive sessions that provide your coach's wisdom, and your own.

We meet every two weeks so you can have time to do your fieldwork and email your 8-12 partners your work and ask for their feedback. This feedback experience helps you know that what you write and speak on will actually work to promote your business.

Here's results from past small group coaching clients:

1. Learned the difference between benefits and format—Now I can sell books and make my business grow.
    
2. Got focus. Dropped what wasn't working and upgraded my writing and speaking know how.
    
3. Appreciate the feedback from the group each two weeks. Know what's good and what's not.
    
4. Got almost over fear of discussing my ideas. This group is so supportive.
    
5. Learned that I can delegate some of the work to an inexpensive computer assistant, like Sandra and Judy do.
    
6. Realize it takes some quiet writing time—at least 5-10 hours each week.
    
7. Realize that marketing daily is the most important way to become a successful, sought after speaker.
    
8. Like the guidance of what "High Level Activities" (HLA) we need to take between sessions so we manifest our marketing dreams. (3 HLA's a day, five days a week)
    
9. Loved the easy, savvy style of the coaches.
    
10. Got 2 new clients the first week after delivering my talk.
     
11. Got 2 new clients the first week following my short sales letter to potential clients.

 
Specific Outcomes from the Small Group Sessions

1. You will have a complete model of speaking how-to skills as well as copywriting how-skills to incorporate into your daily High Level Activities so your profits grow.
    
2. You will receive a promotion plan and free reports that include how to:
   

• Talk to promote your business
  
• Contact groups who will be interested in your expertise
  
• Use your expertise (or hobbies) to create a talk
  
• Identify the "hot topics"
  
• Use teleclasses to promote
  
• Apply business email signature do's and don'ts
  
• Create your business defining statement sound bite tell and sell—a billboard that gives the name of your product or business, the audience it serves, and the #one benefit as well as a few other specific ones.
  
• Write an ezine ad or short 5-7 lines that promotes your business with a free offer
  
• Write a short sales letter for each product or business you send by email
  
• How to get testimonials through email-special report from Judy

 
Why should you work with us?

1. Because you will learn what you need to know and do first to up level your business and bring you deserved profits.
    
2. Because you will learn the skills necessary to write promotional material
    
3. Because you will learn the speaking skills necessary to put you on top in your field.
    
4. Because your business marketing journey is always easier and faster with partners. You don't have to do it alone. You will benefit from ongoing feedback from the group as well as from the coaches. We all learn from each other.

 
What value will you receive from this?

1. More consistent monthly income
    
2. More business leverage to translate into more speaking bookings, more coaching clients, more consulting work, and more business contacts in any field.
    
3. More positioning to be known as the expert in your field, which in turns brings more trusting prospects to you.
    
4. Allows you to share how you make a difference to others' lives so your mission is complete.

 
Main Areas of Focus in the Coaching Sessions

We meet 5 Wednesdays at 11AM Pacific Time, or 2 PM Eastern Time for 1 hour each time. Adjust your time zone.

 
Mark your calendar now with these dates:

September 14, 28, October 12, 26, November 9

Note: All "how to" materials are emailed to you before each session. You will all give feedback to each other one item per email such as "sig file" in between the 2-week sessions.

Please no attachments. This is all rough draft work.

 
What do we work on?

Wed. September 14, 2006
Session 1. Each person introduces self and #1 thing they want help on. Judy presents marketing through your signature file and your email subject line. Sandy presents "defining statement." to position yourself by concept. Open coaching and sharing of High Level Activities to come. (High Level Activities—each person writes in their organizer 1-3 a day to move their project to completion.)

Wed. September 28, 2006
Session 2. Each person introduces self and shares what they got from the group feedback on their signature and "defining statement." Judy presents how to write a sales letter for your service. Sandy and Judy give feedback for open coaching questions. Share commitments on High Level Activities.

Wed. October 12, 2006
Session 3. Each person introduces self and Sandy will present how to create a persuasive speech and sell from the platform. Open Coaching and Sharing of High Level Activities. Judy will not be on the call.

Wed. October 26, 2006
Session 4. Each person shares where they are with one project, and what they want more help on. Judy presents how to write a short tip article for opt-in no spam ezines and introduces the sales letter for your service. Participants share their HLA and open coaching.

Wed. November 9, 2006
Session 5. Coming together. Each person brings questions and shares where they are now on their project and what they want feedback on. Sandy presents why you need an ezine and how to write an effective one. Judy presents why an eBook can attract new clients and gives a few starters.

By now, we all know each other pretty well, because we've been emailing and exchanging feedback on the fieldwork. Aha's shared and what to do next?

 
Each session will be different with no rigid agenda or curriculum. Here is an example of one successful format:

10 minutes: check-in

20 minutes: "Speaking and Writing Skill of the Week."

15 minutes: questions, resource sharing, open coaching

10 minutes: shared commitments for 1 high level activity for a particular date to accomplish what goal. (The coaches want you to do 1 or more High Level Activities each day between our calls.

We use email as an ongoing tool for group communication. We send reminders, materials, new information, and responses to members' questions.

 
What to expect from the Small Group Business Achiever Sessions:

1. You will get more clarity on what your message is and its value.
    
2. You will learn a process to help you focus on each promotion and decide where you will start when the sessions are over. You will surprise yourself at how your speaking and writing will evolve.
    
3. You will cut your learning curve by half, and make your business or book/speech promotion doable.

 
The cost?

It's almost half the price of one-on-one coaching.

Note: This is a strong committed group. Sign up if you really are willing to do what it takes to reach your next level.

Investment: It's almost half the price of one-on-one coaching. Bonus for early birds. Pay $425 by September 10th and we will give you two bonus eBooks. "Quadruple Sales in Four Months with Articles," and "Speak Like a Pro for Profit." (value $25) Pay by credit card, check or money order to reach Sandra or Judy by September 10th. After September 10th, the fee is $455 .

Need to miss one of the dates? We will send class notes, and you still get the special reports each time. You will still be able to write your fieldwork and send it by email to the others and receive free feedback.

Optional: Audiotapes of calls will be available for $15 each. Can't come? Write "Waiting List - Small Group Business Achievers Coaching" in the subject of your email. We plan to give this again in 4 months.

 
If you don't use a coach:

Take action now, and call Sandra at 800-340-3683 from 9AM to 6PM Pacific Time. Have your credit card information and email ready. Or send me an email at sandra@schrift.com and tell me why you want to be part of our small group coaching, along with your credit card information. I would be happy to answer your questions about this new group.

We'd love to help you see the power of marketing, because marketing is the only thing that does bring income.

Warmly,
Sandra Schrift
schrift.com