Monday, September 15, 2008

ON LISTENING TO CALLAS

When I listen to recordings by deceased opera singer, Maria Callas, I am not having a passive experience. I feel like I am having a conversation with her and finally myself. That's because Callas speaks to us when she sings. She tells us her secrets, her pains, her joys - and we feel a connection. She may express despair or much happiness. And I find myself answering, "so have I!" Callas sings meaning and phrases in paragraphs. She makes wonderful noises . I hear my most intimate feelings expressed in song. Good lessons here for the professional speaker. Everything you have done needs to come through to your audience.

The Coach sez . . . to impact your audience, you need to stand naked on the platform.






(C)2008 www.schrift.com

Saturday, August 16, 2008

ON SPEAKING POINTS

If you speak for a living, whether you are part time, full time or BIG time, you need to be guided by strategies that get you the bookings. Here is what my 20 plus years booking and coaching speakers has taught me.

Speak on a topic you have passion for AND others need to hear. (you can't lose with topics like wealth, health and relationships)

Be a perceived expert on what you speak about. (this comes from your studies, life and work experiences)

Create a sexy, sizzling title. Put your benefit(s) in your title, if possible.

Collect your material - it is everywhere (on the plane, at the check out counter, and your kids and grandkids say the darndest things)

Prepare, prepare, prepare. Don't memorize your speech, but become very familiar with its content.

It is about them, not you. Keep the audience's interest with great content, personal stories to support your points, tonal variation, humor and interactive exercises.

The Coach thinks . . . to be a public speaker is a privilege and an awesome responsibility.


(C)2008 www.schrift.com

Tuesday, August 05, 2008

ON THE BARD

If you really want to succeed in business, study the masters: Warren Buffett, Bill Gates . . . and William Shakespeare. Yes, the Master of the Universe or so says Britain's Cranfield University, which has teamed up with Shakespeare's Old Globe Theatre and the late Laurence Olivier's son to offer courses that mine the playwright's works for advice on climbing the corporate ladder. To weather acts of betrayal, you might turn to "Julius Caesar." To learn how best to inspire your team to victory, read "Henry V." How about "A Winter's Tale" for tips on coping with mid career changes?

The Coach thinks . . . there is a message here for speakers . . . relate the stories to your audience's lives.

(C) 2008 www.schrift.com

Thursday, June 19, 2008

ON BEING LIKED

The book, How to Win Friends & Influence People, is often second only to the Bible in sales. Dale Carnegie outlines - in very simple steps and examples - how to be nice without letting yourself get walked on.
Here are six traits kind people of the world share:

Become interested in other people.
Smile.
A person's name is to that person the sweetest and most important sound in any language.
Be a good listener and encourage people to talk about themselves.
Ask questions about the other person's interests.
Sincerely make the other person feel important.

The Coach asks . . . are you looking hard enough to find something complimentary about another person?


(C)2008 www.schrift.com

Sunday, June 15, 2008

How to be a Great Speaker

Did you know that great speakers are often nervous with butterflies in their stomach before giving a presentation? And there are many actors/actresses who can not speak to live audiences without cue cards. My 13 years as a professional speakers bureau owner allowed me to hear several thousand speakers give their presentations. Here are a few tips I learned from them.

1. You want to be nervous. Get your butterflies to fly in formation. Some tension brings about a great speech. You usually don’t look as nervous as you feel.
Be prepared, be relaxed. Practice, practice, practice. Use visualization techniques. One speaker suggests that you curl your toes and get rid of your adrenalin. Get out of your head and in to your heart. Reduce nervousness with self talk. Your mantra might be - “I am a relaxed, confident speaker.”

2. Great presentations are well organized.
Opening – You have 60seconds to get their attention. So start with a great question, quote or short story. Tell ‘em what you will tell them.
Body – Tell ‘em. This is where you tell your 3-4 points supported by your stories.
Closing –Tell ‘em what you told them. Give them a call to action. What is one idea they can use immediately? in seven days? in one month?

There are basically two kinds of presentations – Informative (to know) Persuasive (to do)
Be sure you know what you want your audience to do as a result of your presentation.
Ask. . . What do they need to know to do this? What do they need to feel to do this? Then provide 3-4 points in the body of your message and provide transitions between the points.

3. Great speeches have great stories. Sprinkle them throughout your presentation. We delineate our thoughts visually and your audience needs to “see” what they “hear.”

4. Technology is just a tool. Do not be a master of ceremonies to your PowerPoint. It is not the presentation.
Here are some guidelines to follow:
1.Necessity - is this visual aid going to enhance the audience’s understanding
2.Clarity – to help people understand
3.Simplicity – PowerPoint with words – no more than five words per line and five lines per slide. Color – color enhances the slide – but only use a few (we’re not talking about your kid’s 300 Crayola box of crayons)
4.Visibility – keep it large and clear

5. Your voice is the source of power. FDR, Martin Luther King, Churchill used the power of their voice. Remember people need to see what they hear. Slow down, add a pause, whisper . . .use your voice to change tones, be loud or soft as needed.

6. Use your eyes – to make contact with audience. Focus on one person at a time and all the other people will feel as if you are talking to them also. This will help you to connect with people and make them feel you are there for them.

7. Interact – provide your audience with short role plays or partnering exercises. This gives them an opportunity to practice what you are telling them to do. Give them an opportunity to tell someone about their challenge and get some feedback as to how to resolve it. Then they can walk out the door at the end of the program ready to think or act differently. This is what every great speaker wants!


(C)2008 www.schrift.com