Some Rules For The Communications Game

I did some research and compiled these numbers about how we communicate. How well are we doing? Professional speakers take note!

People can:
Speak at 150-200 words per minute (wpm)
Hear at 450-600 wpm

Now you can see why a monotone can put someone to sleep.

People forget:
80% of what they hear within 24 hours of hearing it once.

That’s why repetition is the mother of skill. You can never hear the same message too often. Now you can see why parents can justify lecturing so much.

People remember:
11% of what they hear
30% of what they see
50% of what they see and hear
70% of what they do
90% of what they say and do

Is this amazing? If you want to remember anything worthwhile, you must become fully engaged (see, speak, and do) in the process.

During a typical 16-hour day, people spend 70% (11 hours) of their time communicating. The breakdown of that communication is as follows:

45%=listening=5 hours
30%=speaking=3hours
16%=reading=2 hours
9%= writing=1 hour

Sandra Schrift Sandra@schrift.com www.schrift.com, 619-688-9467

Sizzling Speech/Bookl Titles Sell

Think of some of your favorite books and their titles. Were they sizzling and did they often sell the benefit in their title? Yes. . . to that question. Sizzle sells. Here are some examples of chapter titles that could easily be a speech title or a book title. I found these in "100 Ways to Motivate Yourself" by Steve Chandler.

1. Keep your eyes on the Prize
2. Push all your own Buttons
3. Welcome the Unexpected
4. Don't Just do Something . . . Sit there!
5. Open your Present
6. Find Your Soul Purpose
7. Travel Deep Inside
8. Lighten Things Up
9. Serve and Grow Rich
10.Make a List of Your Life
11.Go on a News Fast
12.Get up on the Right Side
13.Run with the Thinkers
14. The Power of Negative Thinking (What you don't Want)
15.Laugh for no Reason

The Coach aks . . . what is your sizzling title? Is there another Chicken Soup for the Soul out there?

Sandra Schrift www.schrift.com