Derek Gehl's 12 Step Process for Effective Email

Here is a synopsis of Derek Gehl’s talk revealing a 12 step process for effective email marketing…

1. Keep your email short - 3/4 of a page works best.

2. Relate your first paragraph to your subject line.

3. Put your sales copy on your web site, not in your email. Your email should be used as a teaser to get people to visit your site.

4. Present your offer or solution.

5. Create urgency. If they don’t act now (while reading your email) chances are they never will.

6. Focus on only one call to action.

7. Avoid mention of price / cost otherwise they will say “no” prematurely.

8. Focus on YOU - the reader.

9. Merge personalization into your email as much as possible.

10. Keep paragraphs short - max 4 lines

11. Mix up sentence length. Don’t over format otherwise it looks like a professional offer rather than a personal message from a friend.

12. Always include a P. S. that restates the main benefit of your offer and a call to action.

If you want to learn more about DerekGehl visit www.marketingtips.com

What Makes A Successful Speaker?

Successful speakers do not necessarily do all the right things all the time. They often take risks and risk bombing. But all highly successful speakers take action, mostly daily, to move toward their goals with lots of course adjustments.

They connect with their audience quickly; usually in the first sixty seconds. To connect is spiritual. It’s the core.

They speak with E’s. They educate, entertain, and provide their audience with an interactive experience.

They speak with influence, not control or to engender guilt. They know that with the privilege of the platform comes the awesome responsibility of motivating and influencing the audience to feel, think, and act differently.

They get the audience involved through group exercises, role-playing and simple questions and answers. When people interact, they get it better and retain it longer.

They give the audience the facts laced with a good dose of humor. Adults learn better when they are lightening up! Here’s the place for some magic tricks, handwriting analysis, or a song.

They vary their tone of voice, smile often, and show passion for their subject matter. Their body language reflects their comments.

They hold themselves accountable for excellence. They help each person in the audience be accountable and live up to his or her potential. They give audiences what they need, not just what they want.

They are the speaker who motivates the audience to admire and respect them. They know they have succeeded when people say, I want to be like him or her.

They are supportive of their audience. They believe in them. They say, I did that. And so can you.

They stand and accept their applause.