On the Bard

If you really want to succeed in business, study the masters: WarrenBuffett, Bill Gates…and William Shakespeare. Yes, the Master of theUniverse or so says Britain's Cranfield University, which has teamed upwith Shakespeare's GlobeTheatre and the late Laurence Olivier's son tooffer courses that mine the playwright's works for advice on climbing thecorporate ladder. To weather acts of betrayal, you might turn to "JuliusCaesar." To learn how best to inspire your team to victory, read "HenryV."How about "A Winter's Tale" for tips on coping with mid career changes.

The Coach thinks there is a message here for speakers…relate the stories toyour audience's lives.

On Being the Best

Be not only the best, be very innovative and different. It is figuring howyou sell yourself, your product, your service in a radically differentway. Maybe you sell books over the Internet rather than selling them frombookstores. And you create a thing called Amazon.com and maybe you saidtwo guys are nuts to compete with Barnes & Noble. But they thought of adifferent way to get out ahead of everybody in this evolving world.

The Coach asks…are you a visionary so that you can stay 3 years ahead of thefuture and be ready when it comes to serve it? If you need help, contactBill Gates and ask him if his parents thought he was nuts!