ON BEING A GREAT SPEAKER

Did you know that great speakers are often nervous with butterflies in their stomach before giving a presentation? Here are a few tips from the pros:

It is OK to be nervous - get your butterflies to fly in formation.

Great presentations are well organized.- 3-4 points supported by your stories

Technology is just a tool- do not be a master of ceremonies to your slides

Your voice is the source of power- use tonal variation

Use your eyes to make contact with the audience.

Interact with your audience by role plays or pairing.


The Coach asks . . do you know what you want your audience to do as a result of your presentation?



(C)2009 www.schrift.com

On Internet Presence

Christoper Bilotta wrote an article for the WSJ in which he talks about creating a web presence from scratch. In today's environment, job seekers must expand the ways in which they search. The article mentions several key points for consideration.

•Claim your name on social networking sites before someone else does. Also, purchase the domain for your name.
•Practice prudence. Limit yourself to three social networking sites and definitely include LinkedIn as one of them.
•Choose connections wisely. Your network should be about quality, not quantity.
•Be consistent. Update your profile regularly and stay true to your personal brand.

The coach sees . . . a strong following for relationship marketing and emotional branding in the 21st century.




(C)2009 www.schrift.com

ON SIX WAYS TO CREATE RAVING FANS

Dale Carnegie, in his book, “How to Win Friends & Influence People,reveals six traits kind people of the world share:

Become interested in other people. In business, it's critical that we learn to see prospects as people rather than as sales.

Smile. Have you noticed how positive and contagious a simple smile can be?

Remember that a person's name is to that person the sweetest and most important sound in any language. If you are not a pro at remembering people's names, become one.

Be a good listener and encourage people to talk about themselves. Most folks don't need much encouragement, but those who do will likely thank you for such a great conversation.

Talk in terms of the other person's interests. Ask questions! Like what their interests are. Then send them a link to an article about the topic(s) you discussed.

Make the other person feel important - and do it sincerely. Admire the speed of the clerk at the DMV. If you can't find something complimentary about another person, you're not looking hard enough.

The Coach invites you to . . . Call me to discuss additional ways to create raving fans and long term clients !


(C)2009 www.schrift.com

ON WINNING IN 2009

Coach, Rich Gee, has a few tips for winning in a bad economy.

.Contact both present and past clients. Listen to how they are and offer to help; don’t sell.

.Ask for referrals.

.Remember that 80% of your business comes from 20% of your best clients.

.Focus on what you do best- what is and what is not contributing to your bottom line.

.Create Strategic Alliances – share the marketing costs and bring new value to your clients.

The Coach suggests . . . you “re-Vision” your business to use your money more effectively and create a new company vision.




(C)2009 www.schrift.com

ON A GREAT SPEECH

Here are a few points to keep in mind when you are delivering a speech , whether you are trying to inspire or persuade an audience to take some action.

Always have someone introduce you - include your credentials, your experience in this area, why you were selected to speak vs. someone else

Grab the audience's attention with a strong opening- ask a question, make a startling statement, tell a story

Provide a concise statement of purpose of the speech Challenge your audience - tell them what they need to hear, not just what they want to hear.

Present the solution- provide the plan to solve their problem

Keep to three major points - this helps with retention Conclude by asking for something: action, willingness to think differently, make a change.

The Coach asks . . . when you speak, are you a service provider or a broadcaster?



(C)2009 www.schrift.com