On Promoting Books

• Books do not sell themselves; people sell books.
  
  
• If your book fails to sell, you did not know your market.
  
  
• Review copies are the least expensive and most effective way to promote books.
  
  
• It is easier to promote one book twice than to write a new book.
  
  
• The secret to successful publishing is not to publish more and more books, but to effectively market those books already published.
  
  
• Bookstores are a lousy place to sell books. Tolerate bookstores, do not pursue them.
  
  
• The cover. The package outside should express the text inside.
  
  
• There are two major reasons the Chicken Soup books are successful. One is Jack and the other is Mark. They spend every waking moment creatively promoting the books.

By Dan Poynter, The Self-Publishing Manual. Dan is the author of The Self-Publishing Manual and over 75 other books. He has been featured on CNN, The Wall Street Journal and the U.S. News & World Report.
Phone: 805-968-7277 Email: DanPoynter@ParaPublishing.com