Success Tips to Sparkling One-Sheets

Who needs one:

Speakers, trainers, facilitators, authors, coaches and consultants

What it looks like:

Think of your one-sheet as an expanded business card -- with all the selling space you WISH you had on your business card. These are typically full-color on two-sides of a standard 8.5 x 11 sheet of paper. Make sure to create a faxable version, and PDF file format for immediate transmission.

What it does:

Your customized "one-sheet" serves as your best marketing tool by SHOWING your value, radiance, and your rare qualities. How well it is designed and printed creates your value-perception in the minds and budgets of your potential client.

What needs to be included:

A glimpse into your personality and why they should do business with you. Who you are, what you offer, benefits-driven copy, proof and inspiration to contact you.

For a complete listing of elements, specific layout ideas and selling words, sign-up for the Speakers University class, which features Sheryl Roush, the one-sheet guru.

You may use this article as long as you include the following contact information:

Sheryl Roush, NSA member, International speaker, author (5 books on design) CoachCentral expert on creating a one page, graphic designer SparklePresentations.com.